Google Releases AdPlanner

Google has recently launched a free media planning tool called AdPlanner.
It is supposed to be competitor tool of comscore's Media Metrix or Neilson's @Plan. This tool is invitation only and you have to verify your identity to google before signing up. It has some basic reports that shows you data for UV’s, Reach, Page Views and adSense related informations in case the sites contain adSense adverts. It also contains target audience feature but that is specific to US only. I think they will be enhancing it in future. As opposed to AtPlan and Media Metrix, Google's AdPlanner does not support mixing of audience data based on different demographic information. They support a higher no of demographic data as well. Also AdPlanner does not give any input on how the sites outside their own network will be catered out, especially in case if they are good target for advertising.

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